Ghost SecOps

Target Market Analysis

3 min read

Apollo.io Search Criteria for Ghost SecOps Leads

This document outlines search criteria for Apollo.io to help identify potential leads for Ghost SecOps’ GRC and compliance services, specifically targeting crypto, lending, and payment companies.

I. Company Filters:

  • Industry & Keywords:

    • Primary Sectors:
      • Cryptocurrency OR Crypto OR Blockchain
      • Lending OR Digital Lending OR Consumer Lending
      • Payments OR Payment Processing OR Digital Payments
    • Keywords (Company Description/Name):
      • Crypto: DeFi, Web3, NFT, Digital Assets, Crypto Exchange
      • Lending: P2P Lending, Consumer Credit, Digital Lending
      • Payments: Payment Gateway, Payment Processor, Digital Payments
    • Compliance Keywords: SOC2, ISO27001, PCI-DSS, NYDFS, AWS Cloud

  • Employee Count:

    • 10-250 (Primary target range)
    • 251-500 (For established fintechs)

  • Location (use OR for multiple locations):

    • United States (Primary market)

  • Funding:

    • Series A (Post product-market fit)
    • Series B
    • Series C
    • Series D
    • Pre-IPO

  • Technologies (if available and reliable in Apollo):

    • AWS (Required - we only work with AWS environments)

  • Revenue (if available):

    • $5M - $50M (Primary target range)
    • $50M - $250M (For established fintechs)

II. People Filters (Contacts at the Target Companies):

  • Job Titles (use OR, and consider variations):

    • Chief Compliance Officer OR CCO
    • Head of Compliance
    • Compliance Director
    • Chief Risk Officer OR CRO
    • Head of Risk
    • Chief Technology Officer OR CTO (for technical compliance)
    • VP of Compliance
    • Director of GRC
    • Head of Regulatory Affairs

  • Keywords (in Contact’s Profile/Title):

    • Compliance
    • GRC
    • Regulatory
    • Risk Management
    • Audit
    • AWS Compliance

  • Location (Contact’s location):

    • Same as company locations, with focus on major fintech hubs

III. Signals & Intent (Use if available in your Apollo.io plan):

  • Hiring Signals:

    • Active hiring for Compliance Officers, GRC Managers, Risk Managers
    • Job postings mentioning SOC2, ISO27001, PCI-DSS, or compliance frameworks
    • Compliance team expansion

  • Business Signals:

    • Recent funding rounds (especially Series B/C)
    • New product launches requiring compliance
    • Market expansion announcements
    • Partnership announcements with financial institutions
    • Mentions of compliance initiatives or audits
    • Regulatory filings or applications

  • Compliance Signals:

    • SOC2 audit preparation
    • ISO27001 certification efforts
    • PCI-DSS compliance initiatives
    • NYDFS compliance requirements
    • Regulatory reporting activities

Notes for Lead Generation Strategy:

  • Focus on Target Sectors:

    • Prioritize crypto, lending, and payment companies
    • Exclude other fintech sectors (e.g., insurance, wealth management)
    • Look for companies with active compliance needs
    • Focus on companies with AWS infrastructure

  • Engagement Approach:

    • Target companies with dedicated compliance/GRC teams
    • Focus on U.S.-based or U.S.-facing companies
    • Prioritize companies with active compliance initiatives
    • Look for companies managing regulated financial services

  • Verification & Qualification:

    • Verify compliance requirements through company websites or job postings
    • Check for active compliance initiatives
    • Validate company stage and funding status
    • Confirm compliance leadership structure

  • List Building:

    • Create separate lists for each sector (crypto, lending, payments)
    • Tag companies by compliance needs
    • Track engagement history and response patterns
    • Maintain notes on specific compliance pain points or triggers

Engagement and Pricing Model

GhostSec delivers embedded compliance services structured around real enterprise-grade policy systems. Every engagement includes:

  • A DSP Onboarding Fee ($10,000 one-time) for initial alignment with the ComplianceForge DSP1 or DSP2 framework.
  • A Policy & GRC Asset Package ($20,000 one-time) covering tailored policies, control matrix, risk register, and audit prep docs.
  • A Monthly Retainer ranging from 40,000/month based on team size, scope, and audit complexity.
  • Optional Audit Concierge add-on (10,000/month) for direct audit liaison, Trust Center oversight, and walkthrough prep.
  • A 3-month minimum commitment for all retainers.
  • Change Order Clause: Any shift in compliance framework, company size, or audit scope post-kickoff triggers a pricing review.

Our pricing structure reflects delivery of real IP, operational execution, and compliance lifecycle ownership—not just advisory hours.

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